White goods

Precise, durable and economical solution for labelling white goods

Jump to content

White goods

Laser labelling of white goods - precision and durability


Laser marking has established itself as a precise, durable and economical solution for labelling white goods. Whether serial numbers, logos, control panels or symbols - we use state-of-the-art laser technology to ensure razor-sharp markings on plastic and metal surfaces.

White goods

Highest quality for your household appliances

White goods are large household appliances such as washing machines, refrigerators, dishwashers, cookers, ovens and dryers.
These appliances require clear, durable labelling - whether for product identification, user guidance or brand communication.

State-of-the-art lasers are increasingly being used, especially to ensure the exclusive design of the devices. These include, for example, ultrashort pulse lasers in the pico- or femtosecond regime as well as lasers in the UV wavelength range. For example, stainless steel panels need to be labelled with logos with as much contrast as possible without increasing the material's susceptibility to corrosion.

Enhance with logos

Plastic panels often have free-form surfaces that can be labelled in 3D without distortion. The 3D option, which is available for all lasers, can be used for this purpose. In addition to selecting the right beam source, the optical configuration of the laser also plays a decisive role in achieving the optimum result. As these are usually series products in large quantities, consistent quality is essential. This can be guaranteed by integrated vision systems, for example.

Ultra Black marking and engraving on stainless steel panels

Ultra Black Marking is a special process for permanent, deep black labelling of stainless steel. Extremely short laser pulses in the picosecond range change the surface locally without removing any significant material. The resulting black colouring is based on a nanostructuring of the surface which remains colour-stable and low-reflection under any viewing angle. This is a significant advantage when operating devices with integrated touch elements.

With USP laser engraving, the material is removed in a targeted manner, allowing perfect filigree structures, symbols or lettering to be applied to the stainless steel panel.

Advantages of laser labelling for white goods

  • Durable and abrasion-resistant - labelling that looks classy even after years of intensive use
  • Non-contact and gentle on the material - no damage to the material surface
  • Maximum precision - Ideal for fine lines, small font sizes and complex designs of the highest quality
  • Environmentally friendly - No use of inks, solvents or labels
  • Flexible integration - Can also be integrated into automated production lines

Typical areas of application

  • Type plates & serial numbers
  • Key symbols and control panels
  • Manufacturer logos and brand labelling
  • Safety and test symbols
  • QR codes & DataMatrix codes for traceability

Suitable materials

  • Powder-coated sheet metal
  • Stainless steel
  • ABS, PC, PA and other plastics
  • Anodised aluminium
  • Glass fronts transparent, coloured or with colour backing

Get advice now

With years of experience in industrial laser coding, we offer:

  • Customised advice
  • Sample labelling & tests
  • Integration into existing production lines
  • Integration into the software
  • Fast implementation & series production
  • Highest quality standards

Talk to us about your requirements! Together we will develop the perfect solution for your laser labelling of white goods.


Individuelle Anfrage

Privacy policy